ACUERDO CERRADO: VALENCIA CF SE ASOCIA CON LEGENDS PARA ESTABLECER UN NUEVO ESTÁNDAR EN LA EXPERIENCIA DE LAS ÁREAS DE HOSPITALIDAD DEL NOU MESTALLA… LEE MÁS

VALENCIA CF PARTNER WITH LEGENDS TO SET NEW STANDARD FOR THE EXPERIENCE AT NOU MESTALLA HOSPITALITY AREAS

Valencia, Spain – May 9, 2025 — Valencia CF has taken a major step forward in redefining the matchday and event experience by announcing an exciting new partnership with Legends, a global leader in premium experiences. This collaboration is set to revolutionize the hospitality offering at the forthcoming Nou Mestalla stadium, positioning it among Europe’s elite venues in terms of luxury, innovation, and fan engagement.

The long-anticipated Nou Mestalla, slated for completion in 2026, will now feature next-generation hospitality spaces designed and managed in collaboration with Legends’ Global Planning and Global Sales divisions. The focus will be on creating an unparalleled matchday experience, merging world-class amenities with the club’s rich cultural heritage.

“A Game-Changing Partnership”

Club President Layhoon Chan hailed the partnership as a transformative moment in the club’s future.

“Valencia CF is more than a football club; it’s a legacy. With Legends, we are building a new standard of excellence not just for our fans, but for all of Spanish football. Nou Mestalla will not only be a home for Valencia CF, but a destination for unforgettable experiences,” said Chan.

The hospitality offering at Nou Mestalla will include exclusive VIP lounges, premium suites, and fan-centric social zones—all tailored to offer immersive experiences. The design will celebrate Valencian culture while implementing cutting-edge technology and service standards seen at the most iconic venues worldwide.

“Legends Brings Global Expertise to Valencia”

Legends, whose portfolio includes collaborations with Real Madrid, SoFi Stadium in Los Angeles, and the New York Yankees, brings extensive experience in creating world-class fan experiences. Their involvement signals a strong commitment to elevating Valencia CF to the top tier of global football brands.

“We’re thrilled to partner with Valencia CF on what is set to be one of the most exciting stadium projects in Europe,” said Shervin Mirhashemi, CEO of Legends. “Our goal is to create a hospitality environment that not only matches the ambition of the club but also honors the passion of its supporters.”

Fan Experience at the Core

Supporters and season ticket holders can expect a wide range of personalized and premium options tailored to different preferences and budgets. From business lounges perfect for corporate networking to dynamic fan zones designed for families and younger supporters, Nou Mestalla is set to redefine how fans experience football in Spain.

In addition to football, the venue will also serve as a world-class location for concerts, conferences, and international events, enhancing the stadium’s year-round utility and appeal.

Looking Ahead

With construction already progressing steadily, the addition of Legends to the project signals that Valencia CF is not only preparing for a return to on-pitch glory but is also building a legacy off the pitch that matches its historical stature. The Nou Mestalla is now more than just a stadium—it’s the future home of football in Valencia.